Tune Protect Group’s On-Going Corporate Good Campaign With Yayasan Chow Kit

  • In its 7th year, Tune Protect Group continues to support Yayasan Chow Kit
  • Back-To-School shopping treat for 50 children
  • RM30,000 contribution to Madhya’s Gift Fund to provide healthcare to children from less privileged families who require medical treatment.

KUALA LUMPUR, 21 February 2023 – In preparation of the new school year in March 2023, Tune Protect Group Berhad (“Group”) recently organised a ‘Back-To-School’ shopping trip for 50 children from Yayasan Chow Kit (“YCK”), as part of the Group’s corporate good (“CG”) programme. The Group also contributed RM30,000 to Madhya’s Gift Fund (“Fund”) by YCK to provide healthcare to children from less privileged families. The Group’s CG campaign with YCK is an ongoing initiative since 2017.

The shopping trip involved 50 children aged between 8 to 16 years old and mobilised more than 40 team members of the Group to accompany the kids as they shopped for school necessities such as school uniforms, shoes, school bags and stationeries. The children then enjoyed a lunch treat at Atmosphere 360 KL Tower.

50 children and teenagers from YCK, 37 volunteer staff from the Group, five Executive Committee members and the caretakers from YCK were involved in the Tune Protect Group’s Back-to-School CG initiatives.

Aside from the shopping spree, the Group contributed RM30,000 to Madhya’s Gift Fund – established by YCK as an emergency and critical healthcare fund for children from less privileged families who are in need of medical treatment. Tune Protect pledged to contribute RM6 to the Fund for every purchase of online insurance policy except for Travel and PA since 2021. This is the Group’s second year of commitment to the Fund in fulfilling its sustainability commitment through its products and services.

Witnessed by Rohit Nambiar, Group CEO of Tune Protect and Ananti Rajasingam, CEO of Yayasan Chow Kit, the mock cheque was handed over by How Kim Lian, the Group’s Chairman of Sustainability Committee to Dato’ Dr. Hartini Zainudin, the founder of Yayasan Chow Kit.

How Kim Lian (second from left) handed over the mock cheque to Dato’ Dr. Hartini Zainudin (second from right) during the ceremony, witnessed by Rohit Nambiar (first from left) and Ananti Rajasingam (first from right).

Rohit Nambiar, Group CEO of Tune Protect said, “Our long-standing relationship with YCK has opened the opportunities for the Group to extend our reach to underprivileged children and families under their patronage. Since 2022, we have expanded our sustainability commitment of achieving 6000 CG hours over a period of three years by rallying our fellow employees to volunteer in various community and environmental engagement initiatives. We are proud to have our employees volunteering their time and effort through this Back-to-School programme with YCK. Additionally, the Group is also the first supporter to join the YCK bandwagon in advocating for children who are in need of medical support. We are happy to see the children getting the support they need, and we will continue to spread the love.”

This initiative is in line with the Group’s sustainability goal to be socially proactive by supporting the dependent and underserved communities through impactful activities.