All Posts in Category: Tpg CSR

Collaboration with Health Equity Initiatives

COVID-19 Protection and Prevention for Underserved Refugees

Collaboration with Health Equity Initiatives

Refugee communities in Malaysia were severely affected by the COVID-19 lockdowns. Not only were they not able to earn a living, they had no means to protect themsleves from COVID-19 cross-infection that affected everyone. In an effort to create good awareness about good physical hygiene that can help to prevent cross-infection and protect precious lives, Tune Protect collaborated with Health Equity Initiatives (HEI) to deliver 17,500 certified surgical face masks, 350 soap bars and bottles of hand sanitizers to 350 refugees under HEI’s care.

Collaboration with Health Equity Initiatives
Collaboration with Health Equity Initiatives
Collaboration with Health Equity Initiatives

Certified surgical facemasks, soap bars and hand sanitizers for 350 refugees.

Tune Protect
Tune Protect CSR Lead Shawn Augustin handing over the COVID-19 Prevention Donation to Ashley Koh,
HEI’s Program Coordinator

Collaboration with Health Equity Initiatives

This COVID-19 Prevention Initiative is in line with the United Nations Sustainable Development Goal No. 3 promoting Good Health and Well-Being among refugees in the Klang Valley.

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Malaysia Emergency Flood Relief Fund

An Emergency Flood Relief Collaboration with PIAM, FINCO and Mercy Malaysia.

Malaysia Emergency Flood Relief Fund

Tune Protect responded to the Emergency Flood Relief Fund plight sent out by Persatuan Insurans Am Malaysia/ (PIAM). This was in response to FINCO’s call to urgently raise funds for the major floods that hit the country. Supported by Bank Negara Malaysia, FINCO is the Financial Industry Collective Outreach collaborative initiative pioneered by all financial institutions in Malaysia.

Malaysia Emergency Flood Relief Fund
Mercy Malaysia’s Call for Emergency Flood Relief Donations

Tune Protect rushed over a donation of RM20,000 to Mercy Malaysia for the following emergency supplies:
  • Water, sanitation and hygiene (WASH) support which included drinking water, water for washing, antiseptic solution, soap, detergent, diapers, sanitary napkins, etc.
  • Health and COVID-19 safeguarding and services which included hygiene kits, surgical face masks, gloves, hand sanitizers, PPE kits, etc.

Malaysia Emergency Flood Relief Fund

This emergency donation is in line with the United Nations Sustainable Development Goal No. 3 promoting Good Health and Well-Being among flood victims throughout Malaysia.

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Emergency Donation to Yayasan Chow Kit

Tune Protect donated funds for the emergency hospitalization and surgical fees of a refugee youth who needed emergency medical attention. The victim suffered serious fractures and major skin lacerations to his head. He also suffered a concussion and had no recollection of how he was injured. Refugees do not have access to medical care and treatment like citizens do for financial and legal reasons. In a show of compassion and love for our fellow human being of a totally different nationality, race and background, Yayasan Chow Kit voluntarily took this refugee under their wing and committed to settling his bills in full. The surgery was successful and the refugee is recovering from his injuries. This is the actual photo of the refugee resting after the operation. His face is not visible to protect his identity and privacy.

Tune Protect

In a separate incident, a massive fire ravaged several homes in Chow Kit area. One of the children under Yayasan Chow Kit’s Care was severely affected by the loss caused by the fire after it destroyed the few things her family owned. Tune Protect stepped in to provide a cash donation to help sustain the family for a while to help them get back up on their feet again.

Tune Protect

The friendship between Tune Protect and Yayasan Chow Kit began in 2018 when we donated funds to repair the major roof leaks that hampered safety, lessons and activity at YCK’s Pusat Aktiviti Kanak-Kanak. Under our “Sponsor A Kid Back to School” initiative, we also donated full set of school unforms for the children. Then in 2019, Tune Protect collaborated with COBRA Rugby Club Malaysia to bring the children PROBRATS rugby training.

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Wish Upon a Christmas Star

Making the Christmas Wish of 123 Orang Asli Families Come True

Project Frankenstein

Tune Protect learnt from the Tune Protect Orang Asli Bamboo Straw Enterprise entrepreneurs that their fellow villagers in Rompin and Bahau in Negeri Sembilan wished for essential food items (Christmas Stars) for Christmas. Malnutrition is a problem plaguing the Orang Asli everywhere and so we sprang into action to rally staff to donate rice, flour, cooking oil, sugar, salt and nutritious beverage for 123 Orang Asli families; 95 for the villagers in Rompin and another 28 for the villagers in Bahau. Our staff from Kuala Lumpur, Selangor, Malacca, Kuching and Adelaide, Australia pitched in to donate Christmas Stars and watched their names appearing on our Virtual Christmas Tree above! After just 8 days, we were ready for Santa to deliver the “Christmas Stars” to the villagers.

Tune Protect

On 21st December, representatives from Majlis Belia Malaysia and Majlis Belia Orang Asli Malaysia extended their appreciation to all of us at Tune Protect when they collected the Christmas Stars from our corporate office. All 123 “Christmas Stars” were then loaded into “Santa’s Sleigh” that was parked neatly by the side of the building.

Tune Protect

“Santa’s sleigh” safely delivered the Christmas Stars into the hands of the villagers who followed established COVID-19 SOPs.

Tune Protect

Tune Protect also donated several boxes of pre-loved items that our staff donated to the villagers.

Tune Protect

And so the villagers thanked Tune Protect, Majlis Belia Malaysia and Majlis Belia Orang Asli Malaysia for making a meaningful difference that Christmas. The “Wish Upon a Christmas Star” Initiative was reported in the New Straits Times, Malaysian Business Online and the Malaysian Insurance Institute Publications. This initiative was in line with the United Nations Sustainable Development Goal No. 3 promoting good Health and Well-Being.

Tune Protect

Kuala Lumpur, 4 January 2021 - Bringing the Christmas spirit of giving last year, Tune Protect Group Berhad (“Tune Protect” or “Company”) fulfilled the wishes of two Orang Asli communities through its ‘Wish Upon A Christmas Star’ initiative that provided essential food items to 123 families from two Orang Asli villages in Negeri Sembilan. Collaborating with Majlis Belia Orang Asli Malaysia (“MBOAM”) and Majlis Belia Malaysia (“MBM”), Tune Protect rallied a donation drive among its employees for essential food items for a total of 95 families in Kampung Batu Peti, Rompin, and 28 families in Kampung Jeram Padang, Bahau, both in Negeri Sembilan.

Tune Protect champions the idea of assisting Orang Asli youth to venture into entrepreneurship to attain financial independence by. Tune Protect organizes bootcamps that teach basic financial knowledge and skills necessary for entrepreneurship and to make a living. However, the Orang Asli communities have not been spared of the impact of the COVID-19 pandemic and in response to their appeal for assistance, Tune Protect shifted its gears to contribute the essentials requested during the festive season to lift their spirits and help to see them through tough times brought on by the pandemic.

Many Tune Protect work-from-home staff in Klang Valley, as well as those located in different parts of Malaysia, including East Malaysia and even in Australia, responded speedily to the 7-day donation drive organised during this ongoing Conditional Movement Control Order to quickly deliver essential food items to the Tune Protect Headquarters in Wisma Tune, Damansara Heights to help the Orang Asli villagers. The essential food items donated include rice, wheat flour, cooking oil, sugar, salt and a nutritious beverage, were delivered and handed to the villages by MBM right before Christmas.

Youth from these two villages attended Tune Protect’s Orang Asli Financial Literacy, Empowerment & Entrepreneurship Programme (FLEE), which was initiated in 2018. The FLEE programme has been an ongoing initiative by Tune Protect to introduce inspirational and practical training for the Orang Asli communities with a mission to help them flee aimlessness, joblessness, poverty and social ills.

“Staying true to one of our core values, ‘Better Together’, the spirit of coming together as one has never been stronger here at Tune Protect. It is heartwarming to see the response from our people, joining forces for this cause and showcasing the true spirit of Christmas. We take pride in our FLEE programme that provides Orang Asli youth with the means for them to sustain their livelihoods, but this time around, we responded to their wish to have basic food essentials by providing them with what they need most in times of the pandemic,” said Yap Hsu Yi, Chief - People & Culture of Tune Protect.

The FLEE Programme is a 3-phase programme which consists of boot camps that are organised in collaboration with MBOAM which welcomes the participation of Orang Asli youths from any tribe, village and state who want to explore entrepreneurship and bring it back to their villages to inspire other youths as well. A total of four Orang Asli businesses were successfully registered with the Companies Commission of Malaysia as a result of FLEE. They are OA Bamboo Straw Enterprise by the Semelai entrepreneurs from Negeri Sembilan, OA Beauty by Jahut entrepreneurs from Pahang, OA Asli Zara Enterprise by Semai entrepreneurs from Perak and EBalar Handicraft by the Temiar entrepreneurs from Kelantan.

FLEE is a flagship programme by Tune Protect that is in line with the Company’s Corporate Social Responsibility (“CSR”) Framework with three pillars that promote Financial Literacy, Entrepreneurship and Protection. Tune Protect seeks to meaningfully assist dependent and underserved communities within its reach under the CSR framework, with and the Orang Asli communities as the beneficiaries of the FLEE programme.

For more information on Tune Protect’s local community engagements, please visit their website at www.tuneprotect.com

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Sponsor Bake with Dignity

Tune Protect Sponsors Bake with Dignity Bakers with EasyCare Personal Accident Coverage worth up to RM500,000

Project Frankenstein

Tune Protect sustained the sponsorship of the EasyCare Personal Accident Insurance for differently-abled bakers employed by Bake with Dignity. Under the ”Sponsor Bake with Dignity” initiative that began in 2019, Tune Protect provided complimentary Personal Accident coverage for bakers with Autism, Down Syndrome, Attention Deficit Hyperactivity Disorder and other learning conditions. Tune Protect also caters from Bake with Dignity occasionally because these hearty bakers can bake a wide variety of super-delicious cakes, quiche, salted caramel fudge brownies and cookies. They can also prepares jams, roasted nuts and sauces.

Tune Protect

According to Bake with Dignity’s Co-Founder Ms. Pang Hin Yue (Ms. Pang), the sponsorship was very well-received by the bakery and the parents/guardians of all the bakers because Tune Protect’s PA coverage for the differently-abled is the only PA coverage they have had in all their lives. Oriental Daily News could not resist publishing an article about this sponsorship. The article also educated the public about the good work Bake with Dignity does to provide its bakers with a good sense of achievement in securing employment that is not normally available elsewhere. The newspaper interviewed Yap Hsu Yi, Tune Protect’s Chief – People & Culture, and Yap Hsu Yi and Ms. Pang from Bake with Dignity.

Tune Protect

This sponsorship is in line with the United Nations Sustainable Development Goal No. 3 that promotes Good Health & Well Being, Goal No. 8 that promotes Decent Work and Economic Growth and Goal No. 11 that promotes building communities.

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Project Frankenstein

Upcycling Pre-Loved Denims for Several Good Causes

Project Frankenstein

Tune Protect initiated Project Frankenstein in support of single mothers who are employed by Suri Lifestyle (Suri), a renowned social enterprise that also provides training for them. The project was named after Frankenstein, a famous 1818 novel written by Mary Shelly about Dr. Frankenstein who used his genius to bring a being to life after some heavy duty stitching! Similarly, Suri’s single mothers artistically and skillfully upcycle pieces of pre-loved denims that they stitch into “cool” merchandize such as laptop sleeves, kimonos, tote bags, sandals, purses, just to name a few.

Project Frankenstein
Project Frankenstein
Project Frankenstein

Resolute that the pandemic would not halt Tune Protect’s Community Engagement efforts, the collection of the pre-loved denims began soon after the pandemic was declared. Although most of our staff worked from home during this period, we were still able to collect quite a good number of pre-loved denims for Suri. This CSR initiative was 2-pronged because not only did it provide single mothers with the material needed to sustain their employment it also gave us the opportunity to take climate action and protect the environment too. The donation made it unnecessary for Suri to purchase extra new denims for them to work with.

Not many know that using a single pre-loved denim translates to saving 10,000 liters of water because that’s the amount of water needed to manufacture a single pair of jeans, according to the research and data provided by the United Nations! Therefore, the denim jeans we collected would prevent wasting tens of thousands of liters of water! In addition to saving precious water, using pre-loved denims also fights global warming because less electricity is used and less heat is generated by the manufacturing process. This initiative also prevents bleach and chemical dye from contaminating our precious water sources.

This initiative has also cascaded to the Wisma Tune GoGreen Committee members who have also joined in the effort to collect pre-loved denims for Suri. This initiative is in line with the United Nations Sustainable Development Goal No. 11 that promotes Sustainable Communities and Goal No. 13 that promotes Climate Action.

Tune Protect

This is the 2nd time Tune Protect has collaborated with Suri. In 2019, Suri joined Tune Protect in setting up a stall at Tune Protect’s Eco Bazaar alongside several environmentally conscious enterprises which include The Truly Loving Company, Athena Empowers, Borneo Cocoa and Tune Protect’s Orang Asli entrepreneurs from OA Bamboo Straw Enterprise.

Tune Protect

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Tune Protect Orang Asli Financial Literacy, Empowerment & Entrepreneurship (FLEE) Programme 2020

Phase 2/2020 – Business Set Up, Business Registration, Environmental Protection & Eco-Bazaar
& Phase 3/2020 – Business Tools, Social Media Marketing, Road Mapping & Computer Literacy

FLEE Programme

The Tune Protect Orang FLEE Programme saw two groups undergoing this bootcamp adventure in February 2020. The first group registered for the 2020 Phase 2 of FLEE were youth from the Temiar tribe in Kelantan. The plan was for them to complete Phase 2 and move on immediately to join OA Bamboo Straw Enterprise for Phase 3. Phase 3 is the final part of the FLEE programme. But first, it was a long bus ride from Kelantan to Kuala Lumpur for Temiar youth, who had to travel through some 60km of dirt road before they could reach the bus station! Things became more comfortable for them when they arrived in Kuala Lumpur.

The bootcamp day began with an exciting MRT adventure with Principal Trainer Nina Othman. and went through the rigorous training of having their business email and Business logo set up and the Business registration at the Companies Commission of Malaysia.

FLEE Programme
The Bootcamp began with building confidence……
FLEE Programme
……by exploring new ways to commuting……
FLEE Programme
……chaperoned by their Principal Trainer Nina Othman……

As with the 2019 Phase 2 bootcampers, the OA Temiar youth we also given a helping hand to set up their business. Artistic by nature, these young men were able to develop their business logo in no time at all, but with the help of our Creative Lead Designer Rayven Tan.

FLEE Programme
Tune Protect volunteer Rayven Tan guiding the Temiar youth the business logo development using technology……
FLEE Programme
…….and they came up with this clean design that represents their love for weaving
FLEE Programme
Several workshops later, Ebalar Handicraft was born after the formalized their partnership with the Companies Commission of Malaysia

2-day Phase 2 bootcamp, it was time for Phase 3, the final phase of the programme. Remember the pioneer OA Bamboo Straw Enterprise ladies from our 2018 and 2019 bootcamps? They joined the Temiar men for Phase 3, but not before making headlines with their bamboo straws! What a journey it has been for these ladies from Negeri Sembilan!

FLEE Programme
They caused a positive stir at the Karnival Orang Asli in Melaka
FLEE Programme
Their bamboo straws helped to launch the “No Straw Campaign” in Selangor
FLEE Programme
The bamboo straws reached the hands of 30 delegates from 25 countries at the International Visitors Leadership Programme of Social Enterprise in the USA!

Tune Protect
RTM produced and aired a documentary about OA Bamboo Straw Enterprise recently. Now Malaysia knows about Tune Protect OA FLEE.

After a 2-day Phase 2 bootcamp, it was time for Phase 3, the final phase of the programme. The OA Bamboo Straw Enterprise ladies joined the Ebalar Handicraft men and it became a truly invigorating and exciting experience for these five participants who also were introduced to the new curriculum that covered Bookkeeping, Costing and Pricing mechanisms, an introduction to the Payment Gateway, Branding and Marketing strategies, the all-important social media tips and ethics, Change Theories and an insight to sustainability and environmental protection.

FLEE Programme
Trainer Hasnur introducing the bootcampers to Excel & PowerPoint
FLEE Programme
Trainer Lina was all ears about their hopes and aspirations
FLEE Programme
Trainer Nadia explaining the fundamentals about social media marketing

There were field trips outside the boardroom and training rooms too. There were study visits Central Market and other hotspots to help them familiarize themselves with the learnings derived from these visits.

FLEE Programme
OA entrepreneurs at the handicraft booth in Central Market
FLEE Programme
It was a golden opportunity for them learn about the products that are already in the market
FLEE Programme
The city walkabout also gave them the golden opportunity to take in as many ideas as they could for them to develop on

At the end of the training, the OA entrepreneurs were pleasantly surprised to learn that they would be taking home the laptops they had been using during the bootcamps with compliments of the staff of Tune Protect who got together to raise funds during the 2-In-1 Merdeka Charity Food Bazaar in 2019.

FLEE Programme
FLEE Programme

Tune Protect Chief – People & Culture Yap Hsu Yi presenting the brand new HP laptops to Ebalar Handicraft and OA Bamboo Straw Enterprise

It was a memorable bootcamp, not only because it was a supremely enriching experience. It was also a bootcamp with a difference because of the warmth and respect the young OA entrepreneurs received for the moment they embarked on FLEE.

Tune Protect
A powerful collaboration between Tune Protect, Grow the Goose and Majlis Belia Orang Asli Malaysia

At Tune Protect we bring together expertise, ingenuity, and passion to make a difference in the lives of the underserved OA communities. We view CSR as the collective energy and effort of our company and our employees to benefit society and the environment through the contribution of labour, financial support, and facilities as well as social and community networks. The Company is proud to have made this positive contribution to the Orang Asli community over the last three years.

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Bursa Bull Charge Run & Bursa Bull Charge Dance Competition 2019

Tune Protect Raging Bulls paint the Exchange Square Red!



Tune Protect competed in the Bursa Bull Charge Run 2019. It was originally supposed to be in August but it was postponed to November because of the bad hazy conditions caused by the forest fires in the region. The Tune Protect ‘Raging Bulls’ waited ‘impatiently’ to lock horns with the competition, and they were also eager for the sponsorship funds for our runners to reach the beneficiaries of Yayasan Bursa Malaysia in line with the United Nations Sustainable Development Goals No. 3, 4, 11 & 13 promoting Good Health & Well Being, Quality Education, Sustainable Cities & Communities and Climate Change.

Tune Protect sent a contingent comprising 17 runners, 7 dancers who doubled up as the Cheer Squad and 7 volunteers.

Bursa Bull Charge Run 2019

Nothing like a good Secret Recipe balanced meal for a burst of energy and nutrition before the event.

Bursa Bull Charge Run 2019
Bursa Bull Charge Run 2019

The Raging Bulls left Wisma Tune W@ 12.30pm

Bursa Bull Charge Run 2019

The Raging Bulls Cheer Squad lived up to its name by making its presence felt. The squad cheered our runners on……and to scare the competition.



Here is your Tune Protect Raging Bulls WANTED list :

Bursa Bull Charge Run 2019
1.5km C-Suite Challenge
Tune Protect Malaysia Chief Information Officer Tan Lin Hong feeling victorious for not breaking a sweat just after his run

Bursa Bull Charge Run 2019
3km Corporate Challenge Team
Affryll Teo, Angie Tan, Erin Low and Tan Juat Khian just before flag-off

Bursa Bull Charge Run 2019
Roadrunner Angie Tan finished 4th out of 149 runners in the Women Open Category with her 00.18.17 run!
Bursa Bull Charge Run 2019
Veteran runner Tan Juat Khian kept the heat up for 20 others in the Veteran Men Open Category and emerged 8th!

Bursa Bull Charge Run 2019
5km Future Leaders Challenge
Our Raging Bulls standing out on the crowd…..the tallest guy in the picture is also our Raging Bull

Bursa Bull Charge Run 2019
An exhausted Peter Kok came in at #10 (out of 71), clocking a speedy 00.28.27
Bursa Bull Charge Run 2019
Ashish Khilnani oxygenating
Bursa Bull Charge Run 2019
Terrence Wong thrilled to received his Banana & Medal Combo!

Bursa Bull Charge Run 2019
Raging Bulls with their medals after the race
(squatting from left to right) Fakhrul, Mohd Adly, Terrence, Erin & Peter
(standing from left to right) Tan Kah Weng, Dixon, Ashish, Tan Lin Hong, JK, Yasmin, Angie, Azrieyana & Affryll

Bursa Bull Charge Run 2019
The Dizzy Tuners
Celebrity emcee and bodybuilding buff Linora Low all dizzy with our Dizzy Tuners
(from left to right) Kartina, Kogi, Rozita, Nisa, Faridah (Bursa Malaysia), Linora, Nur Syukrina, Fatin & Janice

Bursa Bull Charge Run 2019
The Dizzy Tuners dedicating their dance to all at a Tune Protect

The Dizzy Tuners took 4th place for this first attempt against Affin Hwang, Bursa Malaysia, Petronas, Maybank Investment Bank with this dance…



Bursa Bull Charge Run 2019
The secret of our raging success is the way we practice Diversity & Inclusion, the picture-perfect Tune Protect way. The Raging Bulls united triumphantly for a very good cause.

Bursa Bull Charge Run 2019
A special thanks to our wonderful volunteer photographers Lisa Tan and Alex Lor for covering this event.


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Tune Protect Orang Asli Financial Literacy, Empowerment & Entrepreneurship (FLEE) Programme 2019

Phase 2/2019 – Business Set Up, Business Registration, Environmental Protection & Eco-Bazaar

FLEE Programme 2019

Phase 1 bootcamp of the Tune Protect Orang Asli (OA) Financial Literacy, Empowerment & Entrepreneurship (FLEE) Programme launched in 2018 was a resounding success. We followed through with Phase 2 that ran from 11th to 13th September 2019. The bootcampers comprised of youth from the Jahut tribe in Pahang, Semai tribe in Perak and Semelai tribe in Negeri Sembilan. It all began with a Kuala Lumpur MRT adventure which took them to Wisma Tune where they were welcomed with a nice breakfast they shared with Tune Protect staff, Clive Allen who is the President of Majlis Belia Orang Asli Malaysia, and their Principal Trainer Nina Othman. They were also taken for the first corporate office walkabout and found out how friendly and warm Tune Protectors are!

FLEE Programme 2019
The bootcamp began with their first-ever MRT ride to Tune Protect
FLEE Programme 2019
In the Wisma Tune lift making their way up to our corporate office on the 9th floor
FLEE Programme 2019
The OA bootcampers enjoying their sumptuous ‘ice-breaking’ breakfast
FLEE Programme 2019
Making our OA guests feel right at home with a friendly corporate office tour

The bootcampers were then invited into the Tune Protect Boardroom for their workshop on how to set up a business and register it with the Companies Commission Malaysia. The trainers listened to their feedback and challenges faced in exchange for suggestions on how to overcome them. The professional award-wining underwater diver and co-founder of Ara Dinawan Research Education Conservation Centre (ADRECC) Monica Chin was also present to teach them about environmental protection and sustainable practises. The participants were also taught about the creating their own business logos and business email addresses to enable them to handle these matters independently in the future.

FLEE Programme 2019
Principal trainer Nina using picture cards to get into the minds of the budding entrepreneurs
FLEE Programme 2019
They proactively shared the challenges and obstacles they faced during the brainstorming session
FLEE Programme 2019
The programmme taught them about responsible entrepreneurship and environmental protection
FLEE Programme 2019
Employee Volunteerism at its best! Tune Protect Creative Lead Designer Rayven Tan is seen here discussing logo development with the OA Bamboo Straw Enterprise ladies
FLEE Programme 2019
Rayven mentoring the OA Beauty Saloon Enterprise ladies about using visually appealing colours, wordings and imagery
FLEE Programme 2019
Creative Designer Ben Wong joins Rayven in guiding OA Zara with their ideas and samples
FLEE Programme 2019
FLEE Programme 2019
FLEE Programme 2019

The 12th of September was a very significant day for the budding OA entrepreneurs. They independently registered their businesses with the Companies Commission of Malaysia (Suruhanjaya Syarikat Malaysia). They entered the SSM office as OA youth but left the building as legally recognized and respected new entrepreneurs.

Tune Protect

To celebrate the SSM registrations, Tune Protect organized an Eco-Bazaar at Wisma Tune. The OA Beauty Enterprise ladies who run a part-time hair dressing salon in their village, made alternative arrangements to sell RM220 worth of handmade beaded bracelets and jungle “akar kayu” that helps to control diabetes and other ailments. The OA Bamboo Straw Enterprise ladies who produce and distribute bamboo straws, had a very good day tallying RM480 worth of bamboo straws sold. Orang Asli Zara Enterprise that distributes cupcakes and other deserts assisted the other OA pals. The booths were set up together alongside other ‘green’ vendors and social enterprises such as Suri Lifestyle, Athena Empowers, The Truly Loving Company, Borneo Cocoa and ADRECC.

Tune Protect

The Bootcamp closed on a high note when Group CEO Khoo Ai Lin presented the boot campers with their respective certificates from the Companies Commission of Malaysia (SSM). The success of this CSR campaign was further highlighted in a 45-minute BERNAMA Radio interview on 17th December with Tune Protect and Majlis Belia Orang Asli about the FLEE programme. Tune Protect was represented by Nur Baizura from the Sustainability Team and Majlis Belia Orang Asli was represented by its President Clive Allen Williams Hunt, who is from the Semai tribe in Perak.

Tune Protect

The success of FLEE was also reported in the Harian Metro, Oriental Daily and Femagonline.

FLEE Programme 2019 Tune Protect OA FLEE Entrepreneurs are seen here celebrating with the Tune Protect Sustainability Committee because they are ready to EARN an income with dignity through entrepreneurship, SPEND on their living essentials, SAVE wisely for expansion plans and future AND PROTECT themselves against the vicissitudes of life.

Phase 3 of the FLEE programme continues in 2020, leading them towards successful and independent entrepreneurship that would help them to “flee” aimlessness, joblessness, extreme poverty and social ills.


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Tune Protect Eco Bazaar 2019

Launch pad for 3 new Orang Asli business that Tune Protect helped to set up


Tune Protect Eco-Bazaar

The highlight of Phase 2 of the Tune Protect Orang Asli (OA) Financial Literacy, Empowerment & Entrepreneurship (FLEE) Programme was when Tune Protect showcased eco-friendly and sustainable products at the Eco- Bazaar organised at Wisma Tune in 2019. It was to acknowledge and celebrate the registrations of 3 OA FLEE businesses with the Companies Commission of Malaysia (Suruhanjaya Syarikat Malaysia).

Tune Protect Eco-Bazaar
OA Bamboo Straw Enterprise ladies from the Semelai Tribe in Negeri Sembilan ready to promote their bamboo straw and rattan brush sets that came in Mengkuang leaf and batik cloth pouches
Tune Protect Eco-Bazaar
OA Zara Enterprise ladies from the Jahut tribe in Pahang promoting “akar kayu” for ailments and hand beaded bracelets

For the first time, the OA entrepreneurs – OA Bamboo Straw Enterprise and OA Zara, were proud to showcase their products, namely bamboo straws and rattan brush sets, hand beaded bracelets and traditional medicines to relieve certain ailments. What is more both enterprises made good sales to the tune of RM460/- and RM220/- respectively much to their delight.


Together with other social enterprises and environmentally conscious companies, the OA entrepreneurs were exposed to responsible entrepreneurship and for our Tune protectors who were there to give support - what better way to create awareness and enable social change on our CSR initiatives. Several social enterprises who joined the bazaar bandwagon also sold their green range of non-toxic, biodegradable and environmentally friendly items to those who attended for the day.

Tune Protect Eco-Bazaar
Suri Lifestyle with the ‘upcycled’ denim handbags, kimonos, purses, sandals, pillow covers, laptop pouches, all artistically sewn together by single mothers using donated denims
Tune Protect Eco-Bazaar
Our Group CEO Khoo Ai Lin, took home a few bottles of Borneo Cacao Nibs made from pure cocoa in support of Sabahan cocoa farmers
Tune Protect Eco-Bazaar
Ara Dinawan Research Education Conservation Centre (ADRECC) creating awareness about oceanic pollution
Tune Protect Eco-Bazaar
Athena Empowers marketing reusable and washable sanitary pads that are free of chemicals and perfumes

Tune Protect Eco-Bazaar
The Truly Loving Company (TLC) promoted their green range of non-toxic and biodegradable cleaning and washing detergents

Besides serving as a launch pad for our new Orang Asli entrepreneurs, Tune Protect hopes that through these Eco based initiatives, we can move towards a more sustainable environment, leaving a better planet for our children and their children’s children.

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