{"id":8293,"date":"2022-10-05T12:00:04","date_gmt":"2022-10-05T04:00:04","guid":{"rendered":"https:\/\/www.tuneprotect.com\/my\/?p=8293"},"modified":"2024-01-23T15:33:11","modified_gmt":"2024-01-23T07:33:11","slug":"tbwa-malaysia-appointed-agency-of-record-for-digital-first-insurer-tune-protect","status":"publish","type":"post","link":"https:\/\/www.tuneprotect.com\/my\/2022\/10\/tbwa-malaysia-appointed-agency-of-record-for-digital-first-insurer-tune-protect\/","title":{"rendered":"TBWA\\ Malaysia Appointed Agency Of Record For Digital First Insurer, Tune Protect"},"content":{"rendered":"<strong>KUALA LUMPUR &#8211; OCTOBER 5, 2022<\/strong>\r\n<br><br>\r\nTBWA\\Malaysia has been awarded the creative business portfolio for Tune Protect, Malaysia\u2019s progressive mobile first digital lifestyle insurer. \r\n<br><br>\r\nTBWA\\Malaysia is the first creative agency Tune Protect has appointed, with the objective to create a cohesive sustainable brand positioning aligned with their brand\u2019s goal of being the preferred lifestyle insurer for Millennials, Gen Z and small and medium enterprises (SME).\r\n<br><br>\r\n<strong>Said Hui Tsin Yee, Chief Executive Officer, TBWA\\Malaysia<\/strong>; \u201cOur task is to build a strong brand presence, with emphasis on Tune Protect\u2019s core offering that not only simplifies the entire customer journey but strengthens the consumers interactions by adding value to their everyday lives.\r\n<br><br>\r\n\u201cAcross the insurance sector, we discovered many Malaysians\u2019 purchasing decisions are quite traditional, which presented the opportunity to interrupt the conventional path to purchase.\u201d\r\n<br><br>\r\nWhile Malaysia\u2019s insurance sector is highly competitive, its recovery from shocks of the pandemic is expected to be quick, with growth projected at almost six percent annually for 10 years.*\r\n<br><br>\r\n<strong>Said Rohit Nambiar (Rohit), Group Chief Executive Officer Tune Protect Group Berhad<\/strong>: \u201cTo achieve our vision of being the lifestyle insurer that everyone loves, and appealing to the digital world and a younger dynamic generation, we felt the timing was right to embark on a larger scale branding exercise and appointed TBWA, our first creative agency, to help us achieve our goal in Malaysia and Thailand.\r\n<br><br>\r\nOur focus is to offer innovative digital insurance solutions that are bite-sized and hyper-personalised while providing a seamless consumer experience through online direct to consumer channels (mobile app and website) as well as through digital affinity partners\u2019 platforms. The idea is to be available where our customers want us to be, and how best they would like to engage with us,\u201d Rohit concluded. \r\n <br><br>\r\nTune Protect\u2019s digital first approach augments the entire category experience by simplifying and tailoring policies that are accessible via mobile. TBWA introduced T.P. the Thumb to \u2018Click to Start\u2019; a simple three-step approach requiring just three minutes to purchase, three hours to receive a response and three days to receive a claim upon approval. (3-3-3)\r\n<br><br>\r\nInsurance simplified, and it\u2019s all at your fingertips.\r\n<br><br>\r\n\u201cIn essence, this is the core idea behind the campaign \u2013 to indicate how simple and easy insurance can be, by demonstrating how in control you are as the user, when it comes to insurance. To bring this to life, we utilized a part of our body that puts our choices and wants into action \u2013 our thumb.  \r\n<br><br>\r\nContinued Yee: \u201cThe thumb is a versatile, an easily recognised icon that is associated with mobile, and can be replicated across multiple brand applications, enhancing the customer\u2019s experience with the app.\u201d\r\n<br><br>\r\nThe humble thumb has become Tune Protect\u2019s new mascot, which has aptly been named T.P. This thumb not only talks, walks, eats, and watches TV, it also validates how easy it is to look up a suite of plans, sign up, make claims, and more, just by clicking on the Tune Protect app.\r\n\r\n","protected":false},"excerpt":{"rendered":"KUALA LUMPUR &#8211; OCTOBER 5, 2022 TBWA\\Malaysia has been awarded the creative business portfolio for Tune Protect, Malaysia\u2019s progressive mobile first digital lifestyle insurer. TBWA\\Malaysia is the first creative agency Tune Protect has appointed, with the objective to create a cohesive sustainable brand positioning aligned with their brand\u2019s goal of being the preferred lifestyle insurer [&hellip;]","protected":false},"author":15,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[6],"tags":[],"_links":{"self":[{"href":"https:\/\/www.tuneprotect.com\/my\/wp-api\/wp\/v2\/posts\/8293"}],"collection":[{"href":"https:\/\/www.tuneprotect.com\/my\/wp-api\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.tuneprotect.com\/my\/wp-api\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.tuneprotect.com\/my\/wp-api\/wp\/v2\/users\/15"}],"replies":[{"embeddable":true,"href":"https:\/\/www.tuneprotect.com\/my\/wp-api\/wp\/v2\/comments?post=8293"}],"version-history":[{"count":1,"href":"https:\/\/www.tuneprotect.com\/my\/wp-api\/wp\/v2\/posts\/8293\/revisions"}],"predecessor-version":[{"id":8297,"href":"https:\/\/www.tuneprotect.com\/my\/wp-api\/wp\/v2\/posts\/8293\/revisions\/8297"}],"wp:attachment":[{"href":"https:\/\/www.tuneprotect.com\/my\/wp-api\/wp\/v2\/media?parent=8293"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.tuneprotect.com\/my\/wp-api\/wp\/v2\/categories?post=8293"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.tuneprotect.com\/my\/wp-api\/wp\/v2\/tags?post=8293"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}