Now you can enjoy life’s adventures with added confidence. With simple, affordable and on-demand insurance protection plans that help you quickly get back on your feet after any inconveniences. We make it easy for you to understand what you need, get only what you need, when you need it the most. With just a few clicks, you can now protect yourself and all that you love the most.
At Tune Protect, we believe that everyone deserves to be protected. We aim to provide our customers with the added confidence to enjoy life’s adventures, knowing that they and the ones they love the most are well protected.
Since our inception in 2011, we are committed to delivering an excellent customer experience through our understanding of our customers who are increasingly looking for simplicity and convenience when it comes to insurance coverage. Our straightforward and affordable protection products are all easily accessible through the convenience of digital channels.
We offer a range of tailored non-life insurance coverage products that are relevant to the needs of our customers in today’s world that include protection for travel, accidents, theft or unforeseen calamities, among others. We make our products simple and straight-to-the-point so that our customers can pick and choose the right plans for them, when they need it the most. And most importantly, we make it easier for our customers to understand what they get, and simplify the process to get it. They can now apply and claim for protection through our user-friendly digital channels, anytime, anywhere.
Through our strategy of simplifying and creating a more efficient means of access and engagement through digital channels, we are able to provide our customers products and services that are fully relevant to their needs. We remain committed to be there for our customers, our employees, our partners and our stakeholders for the long-term.
How Kim Lian
Group Chief Financial Officer
How Kim Lian (“How”) joined the Company on 4 May 2020. As Group Chief Financial Officer, he is responsible to review and establish key financial strategies in aligning to the Company’s Corporate Strategy by evaluating financial operational trends, measurements and productivity levels, aside to looking at acquisition and expansion prospects, identifying areas for improvement and accumulating capital to fund expansion.
He has over 20 years of senior management experience, including a decade of strategic development and execution planning in Finance Transformation, Programme Management, Enterprise Performance Management and Investor Relations. Started his career in Arthur Andersen, he transitioned to PricewaterhouseCoopers and most recently as the Group Deputy Chief Financial Officer of AirAsia prior to joining the Company.
How is a Member of the Australian Society of CPAs (ASCPA), Malaysian Institute of Accountants (MIA), the Institute of Internal Auditors (IIA) and a Certified Internal Auditor (CIA).
Chief Digital Transformation Officer
Prasanta Roy (“Prasanta”) joined the Company as Chief Digital Transformation Officer on 29 April 2020. He is responsible to conceptualise and implement the digital vision and strategy with the aim of realising a winning business model and creating exceptional customers’ experience, while driving organisational growth, performance and profitability for all lines of businesses across the Group.
He has over 20 years’ experience in leveraging technology to drive organisational growth and expanding business impact in the era of digitisation, holding various leadership roles in Information Technology (“IT”) Strategy & Architecture and IT Transformation spanning across companies in Malaysia, Africa, India, North and Latin America. Prior to joining the Company, Prasanta was most recently attached to Axiata as the Vice President & Group Head IT Strategy and Architecture. His expansive experience included stints in Ericsson, Vodafone, Idea Cellular and Ushacommunications Technologies.
Prasanta is a graduate of the Manipal University, India with an MBA in Information Technology.
Mohd Yusof Hafiz Mohamad
Chief – Government & Regulatory Affairs
Mohd Yusof Hafiz Mohamad (“Yusof”) joined the Company on 1 March 2019 as Chief – Government and Regulatory Affairs to ensure sustainability of the Group and Overseas Ventures’ revenue streams globally from a legal and regulatory perspective while supporting the implementation of regulatory policies across the Group. His roles include having direct oversight over Legal function whilst supporting effective corporate governance across the Group and its Overseas Ventures. He is also a Director of Tune Direct Ltd., the consultant, facilitator and provider of digital and technology services as well as investment holding subsidiary of the Company.
Yusof spent 6 years with the Insurance & Takaful Supervision team of Bank Negara Malaysia working on various projects and review works including the implementation of Risk Based Capital and Investment Management. Since then, he has been exposed to roles in compliance, data science consultancy, and capital and credit risk management. Prior to joining the Company, he was in a Consultancy role for the Company from September 2018.
He is a graduate in Bachelor of Science in Actuarial Science (Hons.) from the London School of Economics, UK.
Koot Chiew Ling
Chief - Corporate Development &
Koot Chiew Ling (“Chiew Ling”) joined the Company on 10 February 2014 and she is currently Chief – Corporate Development & Investor Relations, overseeing three core areas – Corporate Development, Investor Relations and Communications. She is primarily responsible for strategic management of the Group’s key initiatives and core projects, engagement of analysts and investors, formulation and delivery of public relations/ communications plan and drive sustainability adoption across the organisation. Chiew Ling is also a Director of Tune Protect Thailand.
With more than 20 years’ experience in business development, product development, project management and corporate planning, she had served in local and regional capacities in major financial services institutions such as AIG, Etiqa and CIMB. While in CIMB, she was part of the pioneer team instrumental in the setup of the bancassurance partnership in Indonesia.
She is a graduate of Curtin University of Technology, Australia with a Bachelor’s degree in Commerce.
Yap Hsu Yi
Chief - People & Culture
Yap Hsu Yi (“Hsu Yi”) joined the Company on 4 May 2016 and she is currently Chief – People and Culture where she is responsible for defining and leading the people strategy to create a distinctive culture that separates the Group from industry peers, while delivering high impact solutions for people and organisation.
An experienced Human Resource (“HR”) professional, Hsu Yi has 20 years’ experience working in diverse areas of corporate and personal tax and HR consulting/operations in compensation & benefits, performance management, change management, employee engagement, culture, career and talent pipeline development. Prior to joining the Company, she has worked in various industries, including companies such as Arthur Andersen, PwC, Mercer Consulting, Telenor and PepsiCo.
Graduated from Monash University, Australia with a Bachelor’s degree in Commerce majoring in Accounting and Finance, she is a recipient of internal and external awards for outstanding achievements in human resources.
IntegrityWe do not compromise on principles and ethical standards. Respect and trust are at the core of everything we do.
CreativityCuriosity fires our creativity. We are able to transcend original ideas and imagination into meaningful solutions in what we do.
TogethernessWe are a family - working together in unity and inclusivity. Together, we shall progress to achieve greater things ahead.
Tune Protect has high expectations of its leaders and employees. Everyone has a role to play in ensuring our culture allows employees to derive work satisfaction, have fun on the job and enhance the effectiveness of the organization.