Now you can enjoy life’s adventures with added confidence. With simple, affordable and on-demand insurance protection plans that help you quickly get back on your feet after any inconveniences. We make it easy for you to understand what you need, get only what you need, when you need it the most. With just a few clicks, you can now protect yourself and all that you love the most.
At Tune Protect, we believe that everyone deserves to be protected. We aim to provide our customers with the added confidence to enjoy life’s adventures, knowing that they and the ones they love the most are well protected.
Since our inception in 2011, we are committed to delivering an excellent customer experience through our understanding of our customers who are increasingly looking for simplicity and convenience when it comes to insurance coverage. Our straightforward and affordable protection products are all easily accessible through the convenience of digital channels.
We offer a range of tailored non-life insurance coverage products that are relevant to the needs of our customers in today’s world that include protection for travel, accidents, theft or unforeseen calamities, among others. We make our products simple and straight-to-the-point so that our customers can pick and choose the right plans for them, when they need it the most. And most importantly, we make it easier for our customers to understand what they get, and simplify the process to get it. They can now apply and claim for protection through our user-friendly digital channels, anytime, anywhere.
Through our strategy of simplifying and creating a more efficient means of access and engagement through digital channels, we are able to provide our customers products and services that are fully relevant to their needs. We remain committed to be there for our customers, our employees, our partners and our stakeholders for the long-term.
How Kim Lian Group Chief Executive Officer How Kim Lian ("How") joined Tune Protect Group on 4 May 2020 as the Group Chief Financial Officer ("GCFO") and was appointed as the Group Chief Executive Officer ("GCEO") on 29 July 2024. In his role as GCEO, How will deepen Tune Protect's presence in the lifestyle ecosystem and engage with key regional players to establish the Group as a leading regional insurance provider in the travel sector. His strategic focus is on showcasing the Group's capabilities as a comprehensive service provider, encompassing technology and reinsurance, to deliver a consistent customer experience and a global product offering. In his previous role as GCFO, How oversaw Procurement, Legal, and Corporate Secretarial portfolios. He reviewed and established financial strategies aligned with the Company’s Corporate Strategy by evaluating operational trends, measurements, and productivity levels, while also exploring acquisition and expansion prospects. In addition to his role as GCEO, How also serves as a Director in Tune Protect Re Ltd., and Tune Protect Thailand. Prior to joining Tune Protect, How was Group Deputy Chief Financial Officer at AirAsia. He has over 21 years of senior management experience, including strategic development in Finance Transformation, Programme Management, Enterprise Performance Management, and Investor Relations. How is a member of the Australian Society of CPAs (ASCPA), the Malaysian Institute of Accountants (MIA), the Institute of Internal Auditors (IIA), and a Certified Internal Auditor (CIA).
Teoh Kek Pin Group Chief Financial Officer Teoh Kek Pin ("Teoh") joined Tune Protect Group on 29 July 2024 as the Group Chief Financial Officer ("GCFO") and is responsible for the overall financial management and integrity of the Group. This includes among others Strategic Financial Management, Financial Leadership and Management, Corporate Finance & Strategy, and External Financial Relations. In his role, Teoh oversees long-term budgetary planning, forecasting and cost management, develops and implements business management processes, acts as a centre of excellence in finance, strategy, and investment, leads the preparation of the Group’s strategic plan, oversees Mergers & Acquisition transactions, and manages investor relations, banking, and investment banking relationships. Teoh is a seasoned industry professional having served various local and multinational insurers and reinsurer including MAA Assurance, AXA Affin General, and Asia Capital Reinsurance. Prior to joining Tune Protect Group, Teoh was the Chief Financial Officer for The Pacific Insurance Berhad. He was also the Chief Financial Officer for Tune Protect Malaysia for over five years. He has nearly 20 years of senior management experience, covering Business Strategy, Financial and Management Reporting, Budgetary Planning and Forecasting, Investment and Treasury Management, Asset-Liability Management, Capital Management, Taxation, Admin and Human Resources. Teoh holds a B.A (Hons) in Accounting and Finance from Oxford Brookes University. He is a Fellow member of the Association of Chartered Certified Accountants and a member of the Malaysian Institute of Accountants, reflecting his extensive expertise and dedication to the field of finance.
Prasanta Roy Group Chief Technology Officer Prasanta Roy (“Prasanta”) joined the Company on 29 April 2020 and he is currently the Group Chief Technology Officer. He is responsible to conceptualise and implement the digital vision and strategy with the aim of realising a winning business model and creating exceptional customer experience, while driving organizational growth, performance, and profitability for all lines of businesses across the Group. He has over 20 years of experience in leveraging technology to drive organisational growth and expanding business impact in the era of digitisation, holding various leadership roles in Information Technology (“IT”) Strategy & Architecture and IT Transformation spanning across companies in Malaysia, Africa, India, North and Latin America. Prior to joining the Company, Prasanta was most recently attached to Axiata as the Vice President & Group Head IT Strategy and Architecture. His expansive experience included stints in Ericsson, Vodafone, Idea Cellular and Ushacommunications Technologies. Prasanta is a graduate of the Manipal University, India with a Master’s in Business Administration in Information Technology.
Yap Hsu Yi Chief - People & Culture Yap Hsu Yi (“Hsu Yi”) joined the Company on 4 May 2016 and she is currently Chief – People and Culture where she is responsible for defining and leading the people strategy to create a distinctive culture that separates the Group from industry peers, while delivering high impact solutions for people and organisation. An experienced Human Resource (“HR”) professional, Hsu Yi has over 20 years of experience collectively in consulting and operations, both in a local and regional capacity. Having started out specializing in corporate and personal tax, she advanced to various HR engagements in the areas of talent acquisition, compensation & benefits, performance management, change management, employee engagement, culture, and talent management. For her, HR is about People behind the Business and she is passionate about helping people thrive. Prior to joining the Company, she has worked in various industries, including companies such as Arthur Andersen, PwC, Mercer Consulting, Telenor and PepsiCo. Graduated from the Monash University, Australia with a bachelor’s degree in Commerce majoring in Accounting and Finance, she has won awards for outstanding achievements in human resources.
Koot Chiew Ling Chief Strategy Officer Koot Chiew Ling (“Chiew Ling”) joined the Company on 10 February 2014 and is currently the Chief Strategy Officer of Tune Protect Group. In her current role, she is responsible for overseeing the company’s corporate strategy, investor relations, sustainability, strategic projects, and customer experience portfolios. Chiew Ling also chairs the company’s Sustainability Committee and serves as a Board Member and Risk Management Committee (RMC) Chairman of Tune Protect Thailand. She led the application process and successful entry of Tune Protect Ventures into the financial technology regulatory sandbox, testing a digital life insurance proposition for the SME and individual markets by leveraging technology solutions. With over 20 years of experience in business development, corporate planning, product management, investor relations, and communications, Chiew Ling has served in both local and regional capacities at major financial institutions such as CIMB, Etiqa, and AIG. Chiew Ling holds a bachelor’s degree in Commerce from Curtin University of Technology, Australia, and is a certified ScrumMaster and Integrated Reporting Practitioner, certified by the International Integrated Reporting Council.
Jubin Mehta
Chief Executive Officer, Jubin Mehta (“Jubin”) joined the Group on 5 May 2022 as the Chief Executive Officer of Tune Protect Malaysia, the general insurance arm of the Group. In this role, Jubin brings with him a broad and extensive technical and leadership experience in the Financial Services and Technology space to transform Tune Protect Malaysia into a progressive organisation moving forward. He also leads the Small, Medium Enterprise (“SME”) solution developments across the Group. Jubin has more than 18 years of experience under his belt, most of which was in the banking industry particularly in India, Vietnam, and Malaysia. His experience in the last 5 years has been in the Financial Technology field notably bootstrapping an innovative data analytics company and Consulting with Axiata Digital and Courts Mammoth for projects in the digital lending space. Jubin has worked with Standard Chartered Bank and HDFC Bank in the past. He has extensive banking experience in Ecosystem banking, Supply Chain Financing, Cross-border Trade, SME banking and Digital Lending. Jubin holds a Bachelor of Commerce from Delhi University and a Master’s in Business Administration (Marketing major) from the Management Development Institute of India.
Janet Chin
Chief Executive Officer, Janet Chin Yoke Heng (“Janet”) joined the Company on 1 March 2021, and she is currently the Chief Executive Officer of Tune Protect Re. In her new role, she oversees the overall business and operational aspects of the Group's general reinsurance division. This includes formulating strategies, creating plans, developing products, and collaborating with essential stakeholders, such as global insurance partners and distribution partners outside Malaysia. Her primary goal is to enhance sales and revenue across the retail health, travel, and lifestyle segments. She has over 27 years of experience in various local and multinational financial services institutions that include Standard Chartered Bank, Kenanga Unit Trust Berhad, Great Eastern Life, and AXA AFFIN Life. Janet’s portfolio spans across key roles in branch banking, wealth management, group insurance, bancassurance, partnerships, telemarketing, and digital business. Janet most recently held the role as the Chief Partnership Officer of Tune Protect Group. Janet is a graduate of Bachelor of Business from the University of Southern Queensland and a Master’s in Business Administration from the Charles Sturt University, Australia. She also holds various professional certifications in insurance, capital markets, credit, and unit trusts from local and international institutions.
Arijit Munshi
Chief Executive Officer, Arijit Munshi (“Ori”) joined Tune Protect EMEIA on 1 May 2014. In his role as the Chief Executive Officer, Ori is responsible in identifying new areas of growth, revenue opportunities and customer acquisition within the Europe, Middle East, India & Africa (EMEIA) region focusing in providing digital Travel solutions to the Travel and Aviation industry. Ori and his team manage relationships in providing digital solution with regards to ancillary products across EMEIA region. With his vast experience within travel, digital and hospitality sector, Ori is now responsible for leading the Travel segment as well as ancillary services related to travel across the Group. He has over 20 years’ experience within the various pillars of the travel and aviation industry which include Air Travel, Travel Management, Travel Technology and Hospitality. He holds a bachelor’s degree in Commerce from the University of Mumbai and has an MBA specialising in eCommerce.
Sasivimol Choladda
Chief Executive Officer, Sasivimol Choladda ("Sasivimol") joined Tune Insurance Public Company Limited (Tune Protect Thailand), an associate company of Tune Protect Group, on 23 July 2024. As Chief Executive Officer, Sasivimol leads her team in Bangkok to drive digital innovation, enhance customer experience, and expand market presence, leveraging her extensive expertise to foster strategic partnerships and propel business growth. With over 20 years of experience in the airline industry and a significant track record in the insurance sector, Sasivimol is well-equipped to lead the company into a new era of growth. She is a seasoned professional with strengths in sales, marketing, eCommerce, digital innovation, and partnerships, emphasising cultural alignment and customer-centric approaches. Her career includes a notable tenure at Amadeus Asia where she gained extensive sales and marketing experience collaborating with most of the major airlines in Asia Pacific, such as Singapore Airlines, Qantas, and Japan Airlines. Transitioning to the insurance industry, Sasivimol spent five years at MSIG Insurance (Thailand) Public Company Limited as Vice President of Digital and Affinity Business Development, excelling in digital insurance distributions and growing their Gross Written Premium (GWP) portfolio. At Chubb, she leveraged her travel insurance expertise to propel the business to second place in the market. Sasivimol holds a Bachelor of Arts (B.A.) in Political Science, International Relations from Chulalongkorn University. |
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These are the values that guide us in everything we do within the workplace. Whether it's in the way we communicate, the way we ideate and brainstorm ideas, or in the way we create products and processes.
Make It SimpleWe make things easy and uncomplicated.
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Be Customer ObsessedWe listen to customers’ needs and find a solution.
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Better TogetherWe work to win as one cohesive team.
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Be Curious & BoldWe continuously learn, test and explore. We know when to take risks and be empowered.
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Tune Protect has high expectations of its leaders and employees. Everyone has a role to play in ensuring our culture allows employees to derive work satisfaction, have fun on the job and enhance the effectiveness of the organization.