Tune Protect Rolls Out Sports and Digital Initiative at SK Kampung Baru Si Rusa; Empowering the Next Generation towards A Digital Savvy Malaysia

KUALA LUMPUR, 13 JUNE 2024 – In an era of rapid technological advancement, bridging the digital divide for students has never been more crucial. Addressing this challenge, Tune Protect Group Berhad (“Group”), in collaboration with Nourish Malaysia (“Nourish”), a non-profit organisation supporting under-privileged students through education institutions rolled out a sports and digital-focused initiative at Sekolah Kebangsaan (“SK”) Kampung (“Kg”) Baru Si Rusa, Port Dickson.

Volunteers from Tune Protect Group along with Nourish Malaysia commemorating the launch of the digital and sports-focused programme

(3^rd from right) Janet Chin, Chief Executive Officer of Tune Protect Re with (3rd from left) Mustaza Shapiai, Headmaster of SK Kg Baru Si Rusa and Tune Protect volunteers during the launch of the digital and sports-focused programme

This initiative is part of the Group’s Corporate Good (“CG”) Programme. Since October of last year, plans have been underway to donate laptops and personal computers, provide sports equipment such as a long jump pit, refurbish the digital resource centre, and more.

Through two CSR and volunteer activities conducted on 18 May and 25 May 2024, 80 volunteers from the Group spent their weekends working alongside the teachers and students of the school, supported by Nourish Malaysia.

“As Malaysia’s homegrown digital insurer, we are not just looking at providing easier access to protection but also leveraging technology to help Malaysians, particularly the underprivileged to become digitally savvy. This initiative aims to produce a generation proficient in digital skills and give a boost to future athletes capable of competing at higher levels. This further reiterates the Group’s aspiration to be a lifestyle insurer, which is why we are incorporating a stronger focus on skill development and sports,” said How Kim Lian, Tune Protect Group’s Chief Financial Officer.

The CG programme demonstrates the Group’s dedication to actively supporting the community. This initiative underscores the Group’s commitment to serving unserved, underserved, and underprivileged groups, as well as engaging and investing in local communities through various CG programmes and activities. For the record, SK Kg Baru Si Rusa has 799 students with more than 65% from the B40 category.

How added, “We are proud to announce that we have not only met but exceeded our CG commitment, achieving a remarkable 6,954 volunteer hours from 2022 to date, surpassing our initial target of 6,000 hours for the period of 2022-2024. This achievement highlights our ongoing dedication to making a positive impact in the community.”

Tune Protect Group alongside teachers and students of SK Kg Baru Si Rusa

Tune Protect Group’s volunteers engaged in a tug-of-war with students and teachers of SK Kg Baru Si Rusa

Various activities have been carried out such as painting the digital resource centre, installing vinyl tiles, participating in community clean-ups, painting murals, improving the school field area, moving and organising items and conducting activities in the field.

The Group aims for all contributions and activities to enhance learning and sports activities, while also bringing joy and comfort to the teachers and students of SK Kg Baru Si Rusa. Continuing their CG initiative, the Group will organise sports clinics for school athletes, involving a collaboration with a university’s sports faculty to provide expert training and access to advanced facilities. Additionally, the staff of the Group will conduct cyber security talks for Year 5 and 6 students, focusing on basic internet navigation and cyber security. These activities are scheduled from the end of July until December 2024.