Upcycling Pre-Loved Denims for Several Good Causes
Tune Protect initiated Project Frankenstein in support of single mothers who are employed by Suri Lifestyle (Suri), a renowned social enterprise that also provides training for them. The project was named after Frankenstein, a famous 1818 novel written by Mary Shelly about Dr. Frankenstein who used his genius to bring a being to life after some heavy duty stitching! Similarly, Suri’s single mothers artistically and skillfully upcycle pieces of pre-loved denims that they stitch into “cool” merchandize such as laptop sleeves, kimonos, tote bags, sandals, purses, just to name a few.
Resolute that the pandemic would not halt Tune Protect’s Community Engagement efforts, the collection of the pre-loved denims began soon after the pandemic was declared. Although most of our staff worked from home during this period, we were still able to collect quite a good number of pre-loved denims for Suri. This CSR initiative was 2-pronged because not only did it provide single mothers with the material needed to sustain their employment it also gave us the opportunity to take climate action and protect the environment too. The donation made it unnecessary for Suri to purchase extra new denims for them to work with.
Not many know that using a single pre-loved denim translates to saving 10,000 liters of water because that’s the amount of water needed to manufacture a single pair of jeans, according to the research and data provided by the United Nations! Therefore, the denim jeans we collected would prevent wasting tens of thousands of liters of water! In addition to saving precious water, using pre-loved denims also fights global warming because less electricity is used and less heat is generated by the manufacturing process. This initiative also prevents bleach and chemical dye from contaminating our precious water sources.
This initiative has also cascaded to the Wisma Tune GoGreen Committee members who have also joined in the effort to collect pre-loved denims for Suri. This initiative is in line with the United Nations Sustainable Development Goal No. 11 that promotes Sustainable Communities and Goal No. 13 that promotes Climate Action.
This is the 2nd time Tune Protect has collaborated with Suri. In 2019, Suri joined Tune Protect in setting up a stall at Tune Protect’s Eco Bazaar alongside several environmentally conscious enterprises which include The Truly Loving Company, Athena Empowers, Borneo Cocoa and Tune Protect’s Orang Asli entrepreneurs from OA Bamboo Straw Enterprise.