The setting up of Tune Protect Ventures Sdn Bhd (Tune Protect Life) was inspired since 2020, with a clear aspiration to protecting lives, in the way we know best – providing simple and affordable pure life & health protection for all, particularly the underserved groups that commonly go unnoticed by the traditional players.

Founded in 2021, Tune Protect Life aims to become a disruptor in the life insurance market, and we strive to bridge the protection gap in the country by providing affordable insurance solutions in the most accessible way.

Unlearn what you know about insurance.

The most comprehensive or expensive is no longer the order of the day.


The idea is to craft and design our products to be low priced, easy to understand, and entirely digital to make sure that they are accessible to all walks of life.

Curate your own protection plan from our range of pure life & health insurance solutions, and only pay for what you need (nothing more.)

Insurance for the greater good – designing a sustainable future


Financial inclusivity is what we strive to achieve, and we do that by leveraging technology to reach out to the unserved and those with lesser financial affluence in the market. By doing so, we challenge the perception that insurance is just for the privileged few. A sustainable future starts with us, and we’re designing it for our customers.


The team that makes it work
We are a team of avid and experienced professionals that are ready to disrupt the insurance space digitally. Driven by our passion to meeting the protection needs of mainly the first-time insurance buyers and the underpenetrated segments of the market, we creatively craft life insurance solutions suited for their lifestyles.

Koot Chiew Ling
The Boss

Tricia Lai
The Backbone

Joseph Aw Jit Way
The Yuppie Expert

Lor Wei Leong
The Tech Genius

Insurance is not a privilege


Staying true to our tagline, ‘Insurance Simplified’, our products are designed to be easy to understand, easy to purchase, and most importantly, easy on the pocket.

We have launched our SME EZY in Jan 2023, offering an affordable employee benefits insurance to our SMEs’ workforce. We also launched FlexiOne in Dec 2023, offering budget insurance for Malaysians targeting the unserved and underserved community. Check us out today!

Tune Protect Ventures Sdn Bhd (Tune Protect Life) is a wholly owned subsidiary of Tune Protect Group Berhad that aims to provide affordable pure life & health protection for the unserved and underserved market, particularly the B40, M40 and SME segments.
Tune Protect Ventures Sdn Bhd is an approved participant in the Bank Negara Malaysia Financial Technology Regulatory Sandbox to conduct life insurance business.