- Tune Protect fulfills its Sustainability commitment, channels contribution towards Madhya’s Gift, Yayasan Chow Kit’s critical healthcare fund for children from online product sales
21 March 2022, KUALA LUMPUR – Tune Protect Group Berhad (“Tune Protect”, “Group”) contributes RM24,000 to Madhya’s Gift, a fund that was established by Yayasan Chow Kit (“YCK”) to provide critical healthcare for children. The contribution is in line with the Group’s Sustainability commitment to embed sustainability into its products and services since the CSR contribution was based online sales.
Representing Tune Protect at the mock cheque presentation ceremony were Rohit Nambiar (“Rohit”), Chief Executive Officer and Yap Hsu Yi, Chief – People & Culture of Tune Protect. Yayasan Chow Kit was represented by Y.A.M Tunku Dato’ Sri Major Zain Al-‘Abidin Ibni Tuanku Muhriz, a member of the Board of Trustees and Y. Bhg. Dato’ Dr. Hartini Zainudin (“Dato’ Tini”), Co-Founder of Yayasan Chow Kit.
“We made several Sustainability commitments in 2021 and one of it includes embedding charity element into our product offerings. Seeing the shift in consumer buying preferences towards the online channels, we started off with our online Health and Lifestyle products last year and pledged our commitment to channel our CSR fund to Madhya’s Gift of Yayasan Chow Kit for every policy sold. This year, we have decided to extend the charity element beyond these two products and include all our online products, except for Travel and PA,” said Rohit.
Tune Protect began collaborating with YCK in 2017 and 2018 on the “Sponsor A Kid Back to School” initiative that saw the sponsorship of school uniforms and major roof leaks repairs. In 2019, Tune Protect sponsored PROBRATS rugby training for YCK kids conducted by COBRA Rugby Club and in 2020, Tune Protect reached out to assist with emergency funds for an accident victim and fire victims. From then on, Tune Protect have consistently journeyed with YCK year on year through various initiatives and with this recent initiative, Tune Protect has taken a step further by incorporating charity elements into its online products to be channeled to Madhya’s Gift Fund.
Y.A.M. Tunku’s Dato’ Sri Major Zain Al-‘Abidin said, “Tune Protect has been supporting YCK for a long time since 2017 and we’re very thankful for their continued support with this significant contribution towards Madhya’s Gift. This fund is particularly important to those in need at this tough economic juncture.”
Dato’ Tini continued, “Madhya’s Gift is Yayasan Chow Kit’s solution to ensure that sick children in Malaysia receive the support and funds needed to access quality and equitable medical services while cutting down the wait. Tune Protect is our first corporate partner to offer unwavering support and financial contribution to ensure we succeed. So far, we have helped 37 very sick children with access to medical services and critical medical help.”
The Group’s Malaysian subsidiary, Tune Protect Malaysia has more than 10 Lifestyle and Health products that are offered on its website and mobile app. Customers who purchase any of these products (except for Travel and PA), will indirectly help to make a difference in the lives of children who need medical and health services. The contribution will be drawn from Tune Protect’s CSR fund, based on the number of policies sold, not from the insurance premiums that customers pay.
Tune Protect has also been partnering with the Lions Club of Petaling Jaya for several years through various initiatives. The most recent collaborations include the sponsorship of food pyramid and COVID-19 prevention essentials to the visually impaired under the care of Malaysian Association for the Blind, food packs to Hospital Shah Alam front liners, sponsorship of a cataract machine to Kuala Lumpur General Hospital and a contribution of RM10,500 to YCK for Madhya’s Gift. The representatives from Lions Club of Petaling Jaya were also present to handover their contribution of RM10,500 to Madhya’s Gift.