Tune Protect Emeia Partners With Akbar Travels, Offering Blue Ribbon Bags’ Value-Added Services On Akbartravels.Com

Dubai, United Arab Emirates, 04th October 2023 – Tune Protect EMEIA (“Tune Protect”), the leading digital travel technology facilitator in the Europe, Middle East India & Africa, has formed a strategic partnership with Akbar Travels UAE (“Akbar”), to facilitate Blue Ribbon Bags’ (“BRB”) value added services in the booking journey of the travel agency’s digital platform to service Akbar Travels global customers.

Tune Protect is one of the largest distribution partners for BRB globally, and its offerings has been integrated within Tune Protect Application Programming Interface (“API”), making it possible for Tune Protect to offer BRB’s services to any travel agency worldwide.

Tune Protect’s API is powered by White Label, the Insurtech arm of the Tune Protect Group based in Malaysia.




“As the digital facilitator for travel within the EMEIA region, Blue Ribbon Bags has been our partner since 2019, and we are delighted to extend their offering through our collaboration with Akbar Travels. We believe that with the value-added offering, we will effectively meet the needs of travelers, particularly customers of Akbar Travels through a seamless digital customer journey,” said Arijit Munshi, Chief Executive Officer of Tune Protect EMEIA.

Akbar Travels of India stands as the most prominent travel company in the region, boasting the highest count of International Air Transport Association (IATA) approved Branches, a substantial workforce, and significant business turnover. Having achieved years of prosperous operation since 2007, akbartravels.com is now positioned for further expansion. Alongside enhancing its current offerings for customers and travel associates, the website has introduced a multitude of fresh travel-oriented products.

Ashiya Nazar, Director, Akbar Travels said, “I’m delighted to announce the strategic partnership between Akbar Travels and Blue Ribbon Bags facilitated by Tune Protect EMEIA, tailored to enhance travel experiences in the Middle East. This collaboration is set to redefine the travel experience, offering our valued customers an added layer of peace of mind. With Blue Ribbon Bags’ innovative baggage tracking solutions, travelers in the region can now enjoy enhanced security and convenience when it comes to their checked luggage. We look forward to a seamless journey ahead, ensuring that your travel experience with Akbar Travels remains nothing short of exceptional..”

BRB is a service which will instantly track and expedite the return of any luggage when lost at any airport. BRB will pay travelers a minimum of USD100 or equivalent in any currency if their bag is not returned to them within 96 hours. Through this strategic partnership, BRB’s offering is now live and currently available on AkbarTravels.com.

Commenting on the partnership, Robert Ardino, Vice President, Blue Ribbon Bags said, “BRB is thrilled to embark on this notable partnership with Akbar Travels via Tune Protect. With over 21 million misplaced bags each year, we believe our service provides customers with a convenient solution to ease the challenges of misplaced baggage, and we aspire for Akbar Travel’s customers to experience a reassuring sense of comfort when utilizing our services.”

To find out more about Tune Protect EMEIA, BRB and Akbar Travels and their services, please visit: