Tune Protect Life Introduces First In Market Flexible Insurance Solution With A Virtual Assistant On Its B2c Platform

KUALA LUMPUR, 22 January 2024 – Tune Protect Life, the digital life insurance and wholly owned subsidiary of Tune Protect Group Berhad (“Tune Protect” or “Group”) introduces FLEXIOne – a flexible insurance solution of Life, Medical and/or Critical Illness for the retail market. Targeting the millennials and Gen Zs, FLEXIOne provides customers the flexibility to mix and match the coverages according to their individual preferences, budget and needs with the assistance of a friendly human-like virtual assistant to guide customers throughout the entire purchase journey.

FLEXIOne is suitable for young, first-time buyers and those on a shoe-string budget, with premiums starting from as low as RM5 a month. Available for purchase on Tune Protect’s Business-to-Consumer (“B2C”) / online platform, customers can select the pre-packaged Budget plan or build their own plan, accompanied and guided, every step of the way by ‘Tracy’, the new resident virtual assistant. Tracy explains in simple language, eases customers’ understanding and paves the way for a pleasant 3-minutes-to-buy discovery and purchase experience.

Another innovative feature embedded in FLEXIOne is its AI-powered Plan Recommender. Based on certain information of the customer such as age and gender, the built-in Artificial Intelligence (“AI”) assistant will personalise and then recommend the best-suited insurance package for the customer’s consideration. The plan recommender is helpful to customers who are new to insurance and prefer to have some recommendations.

The idea behind having the AI-powered assistance is to provide the convenience and simplify the customer experience along the discovery and purchase journey.

Koot Chiew Ling (“Chiew Ling”), Principal Officer of Tune Protect Life said, “We are guided by our aspiration of bridging the protection gap in the country by providing affordable insurance solutions to consumers. With FLEXIOne, we are busting the myth that insurance is expensive and rigid. Starting from just RM5 a month, FLEXIOne is ideal for Millennials and Gen Zs who are beginners to insurance and want something light on the pocket, as well as those who are looking to top up their current insurance coverage.”

As the name suggests, FLEXIOne was built with flexibility in mind where customers have the flexibility to:
  1. mix and match the coverage that they need be it medical, critical illness and/or life coverage based on their budget and preference. Customer can select one, two or all three coverages, as the choice is in their hands
  2. upgrade or downgrade the plan at any point in time according to their financials, enabling them to adapt to the dynamic life stages. For instance, should a customer be in a tight financial situation, the customer can still maintain his/her insurance at a reduced premium by downgrading to a lower plan, and need not be forced to give up on it entirely;
  3. choose a plan based on the Plan Recommender that is AI-assisted, thus removing the hassle of deciding what is best, especially for first-time buyers and beginners;
  4. enjoy a straight through and efficient purchase journey with its straight through process where only 3 simple health questions are asked for a hassle-free acceptance.

For a limited time only, Tune Protect Life is offering 2 months FREE FLEXIOne insurance of up to a total of RM300 for purchase made through its B2C platform. In addition, customers are eligible to join the Refer and Earn campaign where each successful referral will entitle the customer to RM20 of referral fee.

With Tune Protect’s 3:3:3 customer promise, Tune Protect Life assures a quick quote within three minutes, a three-hour response time and claims pay-out within three days upon approval, thanks to the digital nature of its products and services.

“FLEXIOne checks all the boxes on insurance protection that is bite-size, simple, innovative, and most importantly, value-for-money. If you are budget conscious and want little commitment on your finances, this is the plan for you,” Chiew Ling concluded.

For more information on FLEXIOne, please visit its B2C platform.